Fitbee is one of India’s Emerging Children’s Fitness applications that focuses on providing a structured approach to a child’s fitness and wellbeing, with the intent to shape their future. It is co-founded by Avinash Rajapet and Prathima Koppolu, two of India’s avid fitness entrepreneurs and young parents themselves. Founded in 2017, Fitb.ee is the first of its kind application that is dedicated to the fitness of children across ages of 4 – 16. Born out of the intent to change the culture of fitness in India, the company’s overarching goal is to make fitness a lifestyle and way of life for young children.
Led by a customer first approach and commitment to bring digital era opportunities to more people, Fitb.ee aims to bring top of the range fitness to the youth of the country. Keeping in mind that children often tend to get bored and lose interest easily, the programs at Fitb.ee include multiple workout forms like Calisthenics, Core Conditioning and Martial Arts. Height being a concern for parents and children alike, Fitb.ee has dedicated workout plans to help children build stronger bones and muscles to spur their growth.
Fitb.ee also brings the gamification of learning concepts to reality, by incorporating gaming into daily tasks in order to help children track their progress. The team believes in making fitness a fun activity where points are awarded on completion of each training exercise. The points can then, be redeemed, to buy merchandise and goodies. It’s gaming, it’s technology, it’s fun!
The focus of the mobile application is to reach the young children through their parents and educators to instill the need to lead a healthy and fit life. To achieve this, the brand invests in educating users about the various fitness and workout techniques, nutrition and the importance of hydration. It also provides tips and reminders to maintain a healthy and consistent lifestyle.
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